CV PROTEK Distributor Became Strategic Supplier for KRKA Cosmetics

National pharmaceutical distributor Implementation Center PROTEK, a part of PROTEK Group of Companies, and one of the largest pharmaceutical companies KRKA signed the cooperation agreement. Within the framework of this agreement PROTEK becomes a strategic supplier of KRKA cosmetics and ensures their promotion in the Russian market for the period of three years. This promotion will be accompanied with advertising campaign in TV, in printed mass media and in pharmacies directly.

The range of goods of KRKA cosmetics consists of about 50 items and includes such well-known brands as Vitaskin and Fitoval. For several years cosmetic products have been strategically important for CV PROTEK. The share of this segment is constantly growing and today the company holds the first place among pharmaceutical distributors in supplies of cosmetics to pharmacies. Aside from cosmetic products PROTEK continues to distribute KRKA medicines in the range of about 200 items.