The number of members of pharmacy union “ProApteka” reached 1 000
Within six months of development of the marketing pharmacy union “ProApteka” the number of its members reached 1000. As of today “ProApteka” unites single pharmacies and little networks from 31 regions of Russia.
The essential principle of the union’s work is the strict fulfillment of obligations to pharmacies as to manufacturers. The members and partners can see the first results of collaboration with “ProApteka” within 3 or 4 months of work as part of union. “The sales of manufacturers who became the first partners of our union increased at more than 40% as compared to the intermediate level by the market. Pharmacies also show the first success. Thanks to the centralized merchandise planning and computerized system of shopping service established in the frames of union of manufacturing organizations, the volume of manual work was diminished and the number of faults was minimized. The pharmacies-members note that it takes time to acquisition of the software new for them but the result is worth the cost”, - said the executive director of the marketing union “ProApteka” Evgeniy Korotkov. By his words, the development of the union proceeds ahead of schedule and until the end of 2017 “ProApteka” will unite about 3 000 pharmacies.
The marketing union of pharmacies “ProApteka” was founded by the PROTEK Group in August 2016. The union offers competitive advantages of important pharmacy networks to independent pharmacies fortifying their commercial position and improving their efficiency. Product companies-members of the union are permitted to execute marketing events in independent pharmacies by common standards, increasing the utilization efficiency of marketing budget.
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